It’s no secret that repurposing content is one of the most cost-effective and valuable strategies for digital marketers and business owners. After all, instead of spending time creating brand new content from scratch, you can take existing pieces and alter them to fit different platforms or audiences. However, as with any strategy, in order to get the best results out of repurposed content it pays off to understand how to do it right. In this blog post we will be exploring five top strategies on how to effectively repurpose content so that you can reach a wider audience while still delivering fresh ideas.
1. Video
One of the most effective ways to repurpose content is to take existing written material and convert it into a video. Marketing Agency Baltimore shares that this strategy works especially well with blog posts or articles, as you can use them to create simple videos that quickly explain the main points. You’ll also have the opportunity to get creative with your visuals and add graphics, music, and other elements that will engage viewers and keep them watching until the end. It’s important to note that this technique may require some extra work in order to ensure quality footage before publishing, but it can be well worth it for exposure on social media platforms like YouTube, Facebook, and Instagram.
2. Podcasts
Another great way to repurpose content is by turning written material into an audio format. Podcasts are becoming increasingly popular and can be a great way to deliver ideas in an entertaining and engaging manner. When creating your podcast it’s important to consider the length of each episode, what kind of topics you want to discuss, how often you’ll be releasing new episodes, and how you will promote them. You can also think about ways to make your podcast unique by adding extra elements like music or interviews with industry experts.
3. Social media posts
Creating social media posts from existing content is another great way to reach audiences that may not have seen your original material. Marketing Agency San Antonio mentions that this strategy works well because you can tailor messages for each platform depending on their specific trends, audiences, and features – such as the use of hashtags, stickers, and GIFs. Additionally, you can add visuals to your posts that will further engage viewers and make the content more eye-catching.
4. Infographics
Infographics are a great way to distill complex topics into visually appealing pieces of content. If you have written material that is already data-heavy or has a lot of facts, then creating an infographic can be a great solution. Just remember to keep it simple and avoid clutter as this could cause viewers to become overwhelmed with information overload. In addition, don’t forget to include sources for any stats used in order to maintain credibility with readers.
5. Ebooks
Finally, another effective way to repurpose content is by creating ebooks from your existing material. This can be a great way to deliver comprehensive information on specific topics without overwhelming readers. As with any content, it’s important to ensure that the ebook is easy to read, well-structured, and visually appealing in order to maximize engagement. Additionally, a leading digital marketing agency suggests considering adding extra elements such as images or illustrations that will further enhance the reader’s experience.
Conclusion
In conclusion, repurposing content is an essential strategy for digital marketers and business owners who want to reach wider audiences while saving time and money. By following these five effective strategies you can take existing pieces of content and turn them into engaging visuals, podcasts, social media posts, infographics and ebooks – all while delivering fresh ideas in different formats. With this knowledge in hand you can start to repurpose content in order to stand out from your competitors and gain more exposure online.
All in all, there are multiple ways to repurpose content, but the most effective strategies are video, podcasts, social media posts, infographics and ebooks. If you want to maximize engagement with your existing material then consider employing one or all of these techniques for maximum reach!
