Follow These Tips to Generate Awareness of Your Brand
Here Are Tips to Help You Generate Brand Awareness
Irrespective of the nature and size of a company, brand building is a crucial exercise that business owners have to perform in order to thrive. You may have come up with the most newfangled product or service—something that’s unseen and unheard of before—but you won’t be able to take it further if you don’t build a strong brand.
Have you wondered what makes Coca-Cola, Nike, Google, or any other popular brand what they are today? What is it that distinguishes these brands from their competitors? The answer is simple: it’s a robust brand building strategy that brand marketers have created and implemented since their nascent stage.
When you first launch a brand—be it a product or service—the first thing you should focus on is generating awareness amongst your target audience. Unless and until your target market knows about the existence of your brand and forms strong emotional connections with your offering, succeeding in a competitive landscape becomes next to impossible.
To help with the process of building brand awareness, here are a few tips that you should follow as a brand marketer:
Humanise your brand
Imagine a situation when you are trying to discover new friends. How would you decide whether you would connect with them or not? Perhaps you would ask them about their hobbies, interests, likes and dislikes, passions, and more. You will probably pay attention to their manner of speaking and overall behavior.
You need to do something similar while generating brand awareness. It’s true that you are running a company at the end of the day, but showcasing your brand as just another company will not reap you any results. Let’s face the truth: consumers love brands that have a human touch.
Consider your brand as an individual and not simply a company. There are traits that define and distinguish it from other brands. You need to focus on these characteristics of your brand and position it before the market for your potential consumers to get drawn to it.
Go social
The power of social media in generating brand awareness is something you should not underestimate. Social media networks, such as Facebook, Twitter, Instagram and the like, are just what you need for pushing your brand forward. These networks are where consumers are spending an enormous amount of time on, and leveraging them for building brand awareness can truly make a huge difference.
Take, for example, Facebook, Twitter and Instagram. Both are incredibly popular social media networks that people consider their go-to for entertainment and virtual interactions with the world. You can run impactful brand-awareness campaigns on these channels and create a buzz around your brand.
All these social networks allow you to run paid campaigns, meaning you pump in money to increase your reach and boost your brand’s visibility in the online space. Paid advertising campaigns on these social networks also help you avoid annoying ranking algorithms that weakens your brand’s organic reach.
Focus on SEO
SEO, the acronym of search engine optimisation, is quite a buzzword in the world of digital marketing these days. Google is the world’s largest search engine—something that people use to look up information on anything under the sun. Be it a piece of news, definitions, or new information, Google pretty much knows everything. Thus, getting your brand seen on it is something you should pay attention to.
Brand marketers across the globe strive to get a rank on Google’s SERP by following all the prescribed algorithmic ranking rules. You should get a hang of all the technical aspects of SEO—keyword research and optimisation as well as and back-linking, etc.—to ace the ballgame. Your website should be well-optimised with keywords, meta descriptions, and titles to fall into the grasp of search engine crawlers.
SEO is a crucial step in generating brand awareness. When you optimise your company’s website with search-friendly keywords and meta descriptions, you are a step closer to increasing your brand’s visibility in the online space. So, make sure you focus on SEO whole-heartedly to boost your brand’s online presence.
Go for influencer marketing
Last but not least, brand awareness these days depends a lot on who’s talking about your brand, especially in the online world. With the rise of social media, many popular influencers—sportspersons, celebrities, and art personalities, etc.—have emerged to shape people’s perception.
These days, each and every niche has influencers who can talk about brands on social media and push the brand forward. To increase brand awareness, you should consider partnering with an influencer—somebody who has a good fan base. You can ask them to share your brand’s content with their social circles to generate word-of-mouth.
However, while working with an influencer, you should know their relevance to your brand and how impactful they are in the space. The larger the fan base of the influencer, the wider your reach will be. So, you should definitely consider looping in a popular influencer in your niche to make your brand known to the world.
The above are a few tips to follow for building awareness of your brand. Every business—small or big—has to undertake certain risks before it becomes a well-known brand. Having a business insurance policy can assist you with moderating these risks. To find out about business insurance, you can visit this website.
*As with any insurance, cover will be subject to the terms, conditions and exclusions contained in the policy wording. The information contained on this web page is general only and should not be relied upon as advice.
References
Entrepreneur, Published on March 23, 2018, Author: Andrew Medal, 6 Innovative Ways to Increase Brand Awareness, Avl at: https://www.entrepreneur.com/article/310427
Hubspot, Updated November 13 2020, Author: Allie Decker, The Ultimate Guide to Brand Awareness, Avl at: https://blog.hubspot.com/marketing/brand-awareness
Taboola Blog, Updated 5 March 2020, Author: Amanda Walgrove, How to Increase Brand Awareness: Full Guide & Strategy, Avl at: https://blog.taboola.com/increase-brand-awareness-today/#How_to_Increase_Brand_Awareness