One of the most important elements required to get your e-commerce to succeed is a website that is user friendly and engaging. There are lots of competitors out there and to stand out, you will need to be really innovative with your website.
Apart from getting the technicalities right, you also need to put the creative side of your brain to come up with a website that is highly engaging and compensates for the advantages that a brick-and-mortar based retail store has.
Last week, I was looking for a pair of glasses that block blue light, over the online medium. After going through multiple sites, I was really fascinated by the website of a Manchester-born eyewear startup, which goes by the name Specscart. The amazing user experience provided by the website ensured that I checked out – with my blue light glasses – as a happy and satisfied customer. If you prefer to buy glasses online, please don’t forget to check out Specscart’s collection.
Listed below are some tips that you can implement to make your e-commerce website user friendly.
An Eye Catching Homepage
The homepage of your website is the first point where the valuable visitors are going to arrive. How do you ensure that your potential customers proceed further?
A homepage should not only be pleasing to the eyes but also contain to the point information of what a customer should expect on your website.
Your Bestseller Products
Let the customers know about your bestseller products straightaway. It’s recommended that you display them on the homepage so that it gets convenient for the visitors.
Dealing With Your Hot Deals
It’s one thing to offer sales and discounts on your products, it’s another thing to put it out there in an effective manner. Let it look natural and don’t force it on every page. It should not appear to be spam, but a genuine and attractive offer.
Simple Sign-in/Sign-up
No customer would prefer a lengthy or a confusing sign-in/sign-up procedure. This can really reduce your prospects of converting sales. Keep it simple! Don’t ask for much data, especially the more private ones. Nowadays, there is a high level of privacy concern among the general population.
Well-segregated Products
Your products should be categorised into segments that the customers will likely be looking for. There is no problem even if a product falls in two or more categories. The focus should be on giving the customers a hassle-free experience.
Don’t forget to include the search box and the sort and filter features for customers who wish to narrow down their viewing options.
A Facilitative Check-Out Process
You would definitely not want your customers to leave your site at this particular page. Your site should act as a friend rather than a barrier for the customer. Make sure to include all types of payment options. Also, refrain from adding any extra unnecessary amount to the final price, at this stage. Providing free shipping would be an icing on the cake.
Customer Support
You have to be mindful of all your customers’ demands and no matter how simple and user-friendly your website is, they are bound to face issues.
Hence, it becomes your responsibility to ensure that there is support provided to the ones you visit your site throughout the day. You can achieve this with a proactive chat system and can also provide telephonic services.