Shein is a Chinese online fast fashion retailer that has become increasingly popular in recent years, particularly among Gen Z shoppers. The company is known for its ultra-low prices and wide selection of trendy clothes. However, Shein has also been criticized for its unsustainable business model and ethical concerns.
One of the main reasons why Shein is so popular is its low prices. The company’s website myfashionblog.ca/ claims that its clothes are up to 90% cheaper than traditional retailers. This is because Shein operates on a lean business model, with no physical stores or expensive marketing campaigns. The company also outsources its production to factories in China and other developing countries, where labor costs are lower.
However, Shein’s low prices come at a cost. The company has been accused of using unsustainable materials and production practices. For example, Shein is known for using a lot of polyester, a synthetic fabric that is derived from petroleum and is not biodegradable. Polyester production also releases harmful chemicals into the environment.
Shein has also been criticized for its labor practices. In 2021, a report by the Business & Human Rights Resource Centre found that Shein workers were being subjected to long hours, low wages, and unsafe working conditions. The report also alleged that Shein workers were being forced to work overtime without pay and were being denied bathroom breaks.
In recent years, Shein has taken some steps to address its sustainability and ethical concerns. For example, the company has launched a new line of sustainable clothing made from recycled materials. Shein has also pledged to improve its labor practices and to ensure that its workers are paid a fair wage and have safe working conditions.
However, some critics argue that Shein’s sustainability and ethical commitments are not enough. They point out that the company’s continued reliance on fast fashion is inherently unsustainable. Fast fashion is a business model that is based on producing large quantities of cheap clothes that are quickly discarded by consumers. This model contributes to environmental pollution and textile waste.
Overall, Shein is a complex company with both positive and negative aspects. The company offers affordable fashion to a wide range of consumers. However, Shein’s business model is also unsustainable and the company has been criticized for its ethical practices. Consumers should be aware of these issues before making a purchase from Shein.